Tim Cook reveals Apple’s strong focus on Gen AI strategy.

TLDR:

• Apple is investing heavily in Gen AI strategy, according to Tim Cook.
• An announcement about Apple’s AI initiatives could come as soon as June 2024.

Apple has teased plans to implement Gen AI into its products, following other tech giants like Microsoft. Tim Cook emphasized the transformative potential of generative AI in a recent call with analysts. The rapid growth of Gen AI tools like ChatGPT indicates a fundamental shift in the technology landscape. Microsoft’s embrace of Gen AI has helped them surpass Apple in value. Apple is expected to share more details about its AI work at its upcoming developers conference in June 2024.