binarypublishOnline media firm TechCrunch, a member of the Yahoo family of brands, has released details about its usage of Cookies and personal data on its websites and apps, including Yahoo and AOL. Along with its partners, TechCrunch applies a comprehensive strategy to manage user data, protecting user information, ensuring website security, and personalizing the user experience.
- Data Collection: The organization uses cookies and similar technological strategies to store and read information from your device when you access their sites and apps. This helps them primarily in providing a seamless user experience, authenticating users, implementing security measures, and preventing spam and abuses.
- Personalized Experience: Upon user consent (‘Accept all’), the organization, along with its 241 partners who belong to the IAB Transparency & Consent Framework, also uses cookies and the user’s personal data such as IP address, exact location, browsing, and search data to display personalized ads and content, measure the effectiveness of these tailored services, and develop and improve their products and services.
- User Control: If users do not wish for their cookies and personal data to be used for these additional purposes, they can click on the ‘Reject all’ option. Users also have the option to customize their choices by clicking on the ‘Manage privacy settings’. These choices can be changed at any time by accessing the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on their sites and apps.
TechCrunch emphasizes the importance of user privacy and adheres to its privacy policy and cookie policy to manage and protect user data. They believe in creating a seamless, personalized web experience, that is secure and respects the user’s privacy decisions.
