binarypublishTechCrunch, a leading technology media property, is part of the Yahoo family of brands. This family of brands also includes major web services providers such as AOL and Yahoo. Key elements of the TechCrunch and Yahoo interaction with their users are as follows:
- TechCrunch utilizes cookies to provide their sites and apps, authenticate users, and implement security measures to users’ data.
- They also use cookies for measuring users’ interaction with their sites and apps to enhance user experience.
- With user consent, TechCrunch and its partners use cookies and personal data like IP address, precise location, and browsing data to display personalized ads and content. Additionally, these data help measure the effectiveness of these ads and content, thereby developing and improving their products and services.
In users’ interaction with TechCrunch websites and apps, they are given choices to manage their privacy settings. Users have the option to accept all cookies and personal data usage for personalised ads and content. Alternatively, they can reject all such usage. Furthermore, they are provided with the choice to customize their settings by going to ‘Manage privacy settings’.
Users are allowed to change these settings subsequent to their original choices. They can do this at any time by accessing the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on TechCrunch sites and apps. For further understanding of how their personal data is used, users can access their privacy policy and cookie policy.
TechCrunch, as part of the Yahoo family of brands, strives to maintain transparency in their usage of users’ data. With 241 partners who are part of the IAB Transparency & Consent Framework, they aim to provide enhanced user service encompassing security, personalised content, and improved products.
