Key Points:
- TechCrunch is part of the Yahoo family of brands along with Yahoo and AOL. Yahoo Advertising is their digital advertising service.
- Cookies and similar technologies are used for site functionality and to read user information.
- Partners (including 241 part of the IAB Transparency & Consent Framework) also utilize cookies for more personal application.
- ‘Accept all’ includes personal data like IP address, location, browsing and search data for personalized ads and content. It also helps in measuring the effectiveness of these ads and improving the services.
- Users have the option to ‘Reject all’ and not use cookies for additional purposes, or manage their privacy settings individually.
- Changes can be made at any time via the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links.
TechCrunch, Yahoo, AOL, and Yahoo Advertising are all part of the greater Yahoo family of brands. These sites and apps utilize cookies (as well as similar web storage technologies) to provide their services, authenticate users, apply security measures, prevent spam and abuse, and assess usage of their sites.
The cookies operation extends to their partners as well, which include 241 entities who form part of the IAB Transparency & Consent Framework. These cookies serve a more personal purpose. When users click on ‘Accept all’, it gives the platform and their partners permission to use personal data. This data typically includes the user’s IP address, precise location, and their browsing and search history.
The ultimate objective of this data collection is to enhance user experience by displaying personalised ads and content based on their interest profiles. It also provides the ability to measure the effectiveness of these personalised ads and content, which is vital to the continual development and improvement of their products and services.
However, users retain full control over their privacy settings. For those who do not want to use cookies for these additional purposes, they can opt for ‘Reject all’. Alternately, users can click on ‘Manage privacy settings’ to customize their choices and what they prefer to share. Privacy settings can be amended at any time by navigating to the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on their sites and apps.
Further information about how personal data is utilized is available within their privacy policy and cookie policy.