binarypublish- TechCrunch, a member of the Yahoo family of brands, uses cookies and personal data to enhance user experience on its sites and apps.
- Cookies serve various purposes including authentication of users, application of security measures, prevention of spam and abuse, measurement of usage, and personalized advertising.
- TechCrunch and its partners may also use personal data such as IP address, precise location, browsing and search data for personalized advertising, content curation, and user experience improvement.
- Users have an option to accept or reject all cookies, customize their privacy settings, and can change their choices anytime via the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links.
- More details about how the site uses personal data can be found in their privacy policy and cookie policy.
TechCrunch is part of the Yahoo family of brands, including Yahoo, AOL, and Yahoo Advertising. The brand utilizes various sites and apps, striving to provide an enhanced user experience with the help of technology like cookies and web storage. These technologies enable the operators to store and read information from the user’s device, ensuring functionality, security and preventing misuse.
The use of cookies facilitates varied purposes. It aids in authenticating users, applying security measures, preventing spam and abuse, and measuring the use of the sites and apps. This enables TechCrunch and its partners to understand user reaction to its services, thereby facilitating in their product and service development and improvement.
Furthermore, TechCrunch and its partners, including 241, part of the IAB Transparency & Consent Framework, utilize cookies and users’ personal data for more personalized user experience. This data can include IP address, precise location, browsing and search data. The focus is to display personalized ads and content based on interest profiles, measure the effectiveness of those ads and content, and use these findings to further refine their products and services.
Users, however, have the power to control their privacy settings. They can opt to accept all cookies, reject all, or customize their privacy settings. These choices can be changed at any time by the user via links provided on the sites and apps. TechCrunch also provides its users with detailed information about how their personal data is used in their privacy policy and cookie policy.
