binarypublishKey Points:
- TechCrunch, along with other sites and apps including Yahoo and AOL, are now part of the Yahoo family of brands.
- Cookies and similar technologies are used on these sites to provide various services and functionalities.
- Users have the option to ‘Accept All’ and allow the use of cookies and personal data, or ‘Reject All’ to opt out of additional data usage. Privacy settings can also be customized individually.
TechCrunch has now become a part of the Yahoo family of brands, joining along with other owned and operated sites and apps such as Yahoo and AOL, and the digital advertising service, Yahoo Advertising. With TechCrunch’s integration with the Yahoo brand family, users will notice certain changes in how their data is kept and used.
All these sites use cookies and similar technologies such as web storage to operate their apps and give their users the best experience. Cookies allow these sites to store and read information from devices providing access to the sites and apps. Apart from providing the user interface, these technologies also aid in authenticating users, applying security measures, preventing spam and abuse, and tracking usage of sites and apps. Users can learn more about the usage of cookies in their cookie policy.
Upon visiting one of these sites, users have the choice to ‘Accept All’, which would mean that personal data including IP address, precise location, and search and browsing data would be utilized to help display personalized ads and content based on their interests, track the effectiveness of these tailored ads and content and help develop and improve products and services. This data could also be shared with partners, including 241 who are a part of the IAB Transparency & Consent Framework.
For users who do not wish for their personal data to be used for these additional purposes, they have the option to ‘Reject All’. Alternatively, users can also manage their privacy settings individually and customize exactly what they want to share and what they don’t. These choices can be changed anytime by clicking on the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links available on these sites and apps. The privacy policy and cookie policy provide further information on how user data is used and protected.
