binarypublish- TechCrunch, a part of the Yahoo family of brands, uses cookies on its sites and apps to enhance user experience and provide security.
- Partnering with 241 who are part of the IAB Transparency & Consent Framework, they use cookies and personal data, to display personalised ads and develop services.
- Users can manage their privacy setting, reject or accept all cookies, and can change their choices anytime.
TechCrunch, an established name in the technology news sector, is part of the expansive Yahoo family of brands. They provide technology news and information about emerging trends via multiple platforms, including websites and apps. A key element of their user experience strategy lies in the use of cookies.
Cookies, along with similar technologies like web storage, allows operators like TechCrunch to store and read information from a users’ device. This is used to provide a range of services. It helps authenticate users, applies security measures, prevents spam and abuse. Moreover, it measures user interaction with their sites and apps to further improve their services.
Partnering with 241 entities as part of the Interactive Advertising Bureau (IAB) Transparency & Consent Framework, TechCrunch also uses cookies, along with personal data such as IP address, precise location, browsing and search data. This comprehensive data gathering is meant to enhance the user experience by providing personalised ads, measure ad effectiveness, and ultimately to develop and improve their products and services.
However, TechCrunch understands the privacy concerns associated with the use of cookies and the access to personal data. Thus, it provides users with the option to manage their privacy settings. Users have the flexibility to accept or reject all cookies and data gathering, and to make changes to their privacy and cookie settings anytime. All these details are accessible via ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on their sites and apps.
