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Key points from the article:
- TechCrunch is a part of the Yahoo family of brands, which includes Yahoo and AOL.
- When using their sites and apps, they use cookies to provide services, authenticate users, and measure usage.
- By accepting cookies, personalized ads and content will be displayed based on interest profiles.
- If you do not want cookies and personal data to be used for additional purposes, you can reject them.
- Customization options for privacy settings are available.
TechCrunch, being a part of the Yahoo family of brands, utilizes cookies and similar technologies to provide their sites and apps to users, authenticate users, apply security measures, and prevent spam and abuse. These technologies also allow them to measure the usage of their sites and apps. To enhance the user experience, TechCrunch and their partners may use cookies and personal data, such as IP address, precise location, and browsing and search data, to display personalized ads and content based on interest profiles. They also aim to measure the effectiveness of these personalized ads and content, as well as develop and improve products and services.
However, if users do not wish for their personal data and cookies to be used for these additional purposes, they are given the option to reject them. By clicking ‘Reject all’, users can prevent the use of cookies and personal data for personalized ads and content. If users would like more control over their privacy settings, they can click ‘Manage privacy settings’ to customize their choices. TechCrunch provides the flexibility to change these choices at any time by accessing the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on their sites and apps.
In order to fully understand how personal data is used, users are encouraged to review TechCrunch’s privacy policy and cookie policy. These policies provide further details on how personal data is handled and what measures are taken to ensure privacy and data protection.
In summary, TechCrunch, as part of the Yahoo family of brands, uses cookies and personal data to enhance user experience, display personalized ads and content, measure effectiveness, and improve products and services. However, users have the option to reject these cookies and additional purposes, as well as customize their privacy settings to align with their preferences.
