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Key Points:
- TechCrunch is part of the Yahoo family of brands.
- Yahoo family also includes Yahoo, AOL, and Yahoo Advertising.
- TechCrunch and its partners use Cookies and similar technologies to improve their websites and applications.
- Use of Cookies allows authentication of users, application of security measures, prevention of spam, and tracking of usage of the sites and apps.
- TechCrunch and its partners, including 242 part of the IAB Transparency and Consent Framework, may use this information, including IP address, location data, and browsing history to personalize ads and content.
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When a user clicks ‘Accept all’, they provide consent for TechCrunch and its partners to use their personal data for purposes such as ad and content personalization, measurement of ad effectiveness, and for the development and improvement of their products and services. On the contrary, by clicking ‘Reject all’, a user can deny TechCrunch and its partners from using their Cookies and personal data for additional purposes.
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The use of Cookies by TechCrunch and its associated brands ensures that users can have a secure, personalized, and enhanced experience on their platforms. The flexibility to manage privacy settings underscores their commitment to user privacy and data protection.