Priya patelTLDR:
- Secret Sales has appointed Anthony Farrow as its new Chief Technology Officer, responsible for advancing AI and emerging technologies.
- Farrow previously worked at Accenture, where he served as a Managing Director and helped lead the company’s work in digital retail transformation.
- He has 23 years of experience working with fashion brands, including Burberry and The Kering Group, in designing and implementing retail solutions.
- His new role at Secret Sales marks his transition from consulting to the brand side.
- Farrow will focus on enhancing the platform’s efficiency for retailers, brands, and customers through the implementation of serverless architecture, improved search capabilities, and AI-driven product attributes.
Secret Sales, an off-price retail platform and marketplace, has appointed Anthony Farrow as its new Chief Technology Officer (CTO). Farrow, who previously served as a Managing Director at Accenture, will be responsible for leading the advancement of AI and emerging technologies to enhance the platform’s efficiency for retailers, brands, and customers. His appointment marks the first time Farrow has transitioned from consulting to the brand side.
With 23 years of experience in the industry, Farrow has worked with various fashion brands, including Burberry and The Kering Group, to design and implement retail solutions. His expertise in digital retail transformation was further honed during his time at Accenture, where he was instrumental in leading the company’s work in this area after the acquisition of The Javelin Group.
In his new role, Farrow will focus on implementing serverless architecture, refining search capabilities, and integrating AI-driven product attributes to enhance the platform’s efficiency and user experience. Chris Griffin, CEO of Secret Sales, expressed his confidence in Farrow’s leadership and e-commerce knowledge, stating that his appointment comes at a pivotal transformation point for the business.
Farrow himself is excited about the opportunity to work on Secret Sales’ unique business model and leverage the platform’s customer and supplier data to create greater value. He believes that taking a holistic view across the entire front and back end is key to unlocking the platform’s full potential and looks forward to delivering a data-driven vision for the platform.
It is worth noting that Secret Sales had previously appointed Leon Shepherd as its Chief Technology Officer in June of last year. However, there is no information provided about Shepherd’s departure or the reasons for Farrow’s appointment as his replacement.
