Today: Apr 17, 2024

SaaS speak: My despised buzzwords in the startup world

4 months ago

This article discusses the author’s disdain for startup jargon and buzzwords. The author lists and criticizes several terms, including BaaS (Banking as a service), Martech (technology, but make it marketing), Insurtech (technology, but also insurance), Mompreneaur/Mumpreneaur (a mother who is also a business owner), Decisioning (literally just decision-making, but more complicated for no reason), and many others. The author finds some of these terms unnecessary or ambiguous, and expresses frustration with the overuse of jargon in the startup industry. The article concludes by asking readers to share their most detested business buzzwords and jargon.