Today: Jun 14, 2024

RappiPay bids adieu to digital debit in Mexico and beyond.

5 months ago


  • RappiPay, a digital debit account service, is shutting down its operations in Mexico.
  • The closure of RappiPay in Mexico is part of a wider downsizing plan by Rappi, the Colombian on-demand delivery startup.

RappiPay, the digital debit account service of Colombian on-demand delivery startup Rappi, is shutting down its operations in Mexico. This move is part of Rappi’s wider downsizing plan, which involves cutting jobs and exiting certain markets to focus on profitability.

RappiPay launched in Mexico in October 2022, and it allowed users to make payments, transfer money, and access banking services through a digital account. However, the service struggled to gain traction and faced stiff competition from other digital payment providers in the Mexican market.

This decision to shut down RappiPay in Mexico is in line with Rappi’s strategy to focus on its core delivery business and the markets where it has a strong presence. Rappi has been facing financial difficulties and has been working on cost-cutting measures to become profitable.

Rappi recently announced plans to cut around 6,000 jobs, which represents about 25% of its workforce. The company is also exiting several markets, including Brazil and Argentina, to streamline its operations and focus on markets where it has a leading position.

This downsizing plan is aimed at reducing Rappi’s cash burn rate and achieving profitability. The company has been heavily funded by investors, but it has been facing increasing pressure to show a path to profitability.

In addition to RappiPay’s closure, Rappi has also been facing other challenges in the Latin American market. The company has been dealing with regulatory issues in several countries, including Colombia and Mexico, where it has faced lawsuits and fines for alleged labor law violations.

Despite these challenges, Rappi remains a major player in the Latin American delivery sector. The company has a strong presence in several countries, including Colombia, Mexico, and Brazil, and it has been expanding its services to include grocery delivery, pharmacy delivery, and other on-demand services.

While RappiPay is shutting down in Mexico, Rappi may still explore other opportunities in the fintech sector. The company has previously expressed interest in launching new financial services, such as a digital wallet and a credit card, to complement its delivery and logistics operations.

Overall, Rappi’s decision to shut down RappiPay in Mexico is part of its broader restructuring efforts to focus on profitability. The company is streamlining its operations, cutting jobs, and exiting certain markets to reduce costs and improve its financial performance. However, Rappi’s strong presence in the Latin American delivery sector and its potential for expansion in the fintech space suggest that it still has significant growth opportunities in the region.