Penn State junior leads social startup, vying to be Gen-Z’s ESPN.

• AOL is part of the Yahoo family of brands, offering sites, apps, and digital advertising services.
• The operators of the sites and apps implement cookies and similar technologies for various purposes including to provide and measure users’ use of their sites and apps, authenticate users, apply security measures, and prevent spam and abuse.
• Through users’ consent, AOL, Yahoo and their partners – including 241 who are part of the IAB Transparency & Consent Framework – will further use cookies and users’ personal data to display personalized ads and content, measure their effectiveness, and for product and service development and improvement.
• If users do not want these companies to use their cookies and personal data for the additional purposes, they can opt to ‘reject all’. Moreover, users can customize their choices by clicking on ‘Manage privacy settings’ and can change their choices anytime through ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on the sites and apps.

The use of users’ personal data by AOL, Yahoo, and associated partners is bound by their privacy policy and cookie policy. AOL and Yahoo being part of the same family of brands signifies unified operations and services. Users should always be aware of the cookies and similar technologies being used when accessing these sites and applications.

These companies emphasize on transparency which is evident through their part of the IAB Transparency & Consent Framework. This framework sets the standards of privacy, provides the users with a choice whether they want to be a part of it or not, and grants users the right to reevaluate their decision at any given point through the settings and dashboard links.

Their privacy practices aim at enhancing user’s experience by displaying personalized ads, measuring their impact and using the feedback for the improvement of their future products and services.

Therefore, understanding the privacy settings and how the data is being utilized is essential for every user for a secure digital experience.