Lisbon startup GVS simplifies customized merchandise with $19M funding boost.

Lisbon-based startup Bizay has raised €18 million ($19.78 million) in Series C2 funding to support its expansion into the US market. This follows a previous funding round of $38.6 million (€32 million) in 2020. The company offers a supply chain system for product customization, catering to both small and large quantities of customized products. The global custom apparel market is valued at over $48 billion in 2022 and is projected to reach $70 billion by 2028, highlighting the growth potential for companies like Bizay. Competitors in the print-on-demand space include Printful, Printify, Gelato, Gooten, and Art of Where, but Bizay distinguishes itself by offering a broader range of customization options and leveraging its extensive network of suppliers. The funding will enable Bizay to expand its operations into the US market.