binarypublish- TechCrunch is part of the Yahoo family of brands; the collection includes sites and apps that Yahoo and AOL own and operate, as well as Yahoo Advertising.
- These sites and apps employ cookies and similar technologies such as web storage to store and read information from users’ devices. The purpose of these cookies is to provide the sites and apps, authenticate users, apply security measures, prevent spam and abuse, and measure user engagement.
- Upon clicking ‘Accept all’, both TechCrunch and its partners (including the 241 members of the IAB Transparency & Consent Framework) will use cookies and personal data like IP addresses, location, and browsing and search data. They will use this data to display personalised ads and content, gauge the efficacy of these personalised ads and content, and to develop and improve products and services.
- Users who prefer not to have their personal data and use of cookies utilised for these extra applications can simply click ‘Reject all’. Additionally, they have the option to customise their choices by clicking ‘Manage privacy settings’.
- Users can change their privacy and cookie settings at any time via the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links available on the sites and apps. More information is provided in the privacy policy and cookie policy.
In summary, TechCrunch, a part of the broad Yahoo family of brands, uses a comprehensive privacy and cookie usage policy for their sites and applications. This system employs cookies and web storage technologies to read information from a user’s device, providing key functionalities and enhanced user experience.
This technology also assists in user-authentication, applying security measures, and in combating spam and abuse. It provides TechCrunch and their partners in the IAB Transparency & Consent Framework with invaluable tools to display personalised ads and content, test their effectiveness, and empower them to continually improve their products and services.
These measures are all in place to cultivate a more secure, personalised, user-friendly environment. TechCrunch ensures that all users have ultimate control over their privacy and cookie settings, with options to reject all or customise their consent, and providing clear links and policies for further information.
