binarypublishThe Indiana Pacers have announced a partnership with Fishers-based tech startup Spokenote to introduce a “first-of-its-kind” advertisement patch on their jerseys. The patch, which will be placed on the front left shoulder of the regular and postseason jerseys, features a QR code-like design that fans can scan to unlock special Pacers content. Spokenote’s technology allows users to pair videos with a unique code and connect them to a physical sticker with a digital landing page. This partnership is groundbreaking in professional sports, as the Pacers become the first major professional franchise in the US to debut a QR code jersey patch. The collaboration aims to enhance the fan experience and support the growth of a local startup.
Key Points:
- The Indiana Pacers have partnered with Spokenote, a Fishers-based tech startup, for a “first-of-its-kind” jersey patch partnership.
- The patch will feature a QR code-like design that fans can scan to unlock special Pacers content.
- Spokenote’s technology allows users to pair videos with a unique code and connect them to a physical sticker with a digital landing page.
- This partnership is groundbreaking in professional sports, as the Pacers are the first major professional franchise in the US to debut a QR code jersey patch.
- The collaboration aims to enhance the fan experience and support the growth of a local startup.
The Indiana Pacers have teamed up with Fishers-based tech startup Spokenote for a “first-of-its-kind” partnership that will see the introduction of a QR code-like jersey patch. The patch will be added to the front left shoulder of the regular and postseason jerseys and will feature a unique code that fans can scan to unlock special Pacers content. The partnership is breaking new ground in professional sports, as the Pacers become the first major professional franchise in the United States to debut this innovative jersey patch.
Spokenote’s technology allows users to pair videos with a unique code, which can then be connected to a physical sticker with a digital landing page. This new addition to the uniforms will provide fans with new and innovative ways to engage with the team and enhance their overall fan experience. By scanning the QR code on the jersey patch, fans will be able to access exclusive content, including content that has never been seen before.
In a news release, Todd Taylor, President and Chief Commercial Officer for Pacers Sports & Entertainment, expressed his excitement about the partnership: “We are thrilled to have Spokenote as our jersey patch partner, and their innovative product will allow us to engage our fans in many new and different ways. We are extremely proud to assist a local startup on its journey to becoming a widely known consumer brand.”
John Wechsler, founder and CEO of Spokenote, also commented on the collaboration: “Spokenote is thrilled to join the Pacers, one of basketball’s hottest and most exciting young teams, as their new jersey patch partner, and we look forward to working alongside them to identify new ways to engage fans at Gainbridge Fieldhouse and beyond.”
This partnership between the Pacers and Spokenote is not only significant for the teams involved but also for the sports industry as a whole. The integration of QR codes into jersey patches opens up a world of possibilities for fan engagement and sponsorship opportunities. This innovative approach to jersey advertising could pave the way for similar partnerships between tech startups and professional sports teams, leading to exciting new developments in the fan experience.
