How Kiran Smith revamped a startup-y marketing team at ButcherBox.

ButcherBox, a Boston-based meat subscription company, has hired CMO Kiran Smith to lead the charge in evolving its marketing team. Previously spread across multiple teams, Smith aims to centralize the marketing schema to accommodate the company’s scaling needs. She also notes the importance of ButcherBox’s strong word-of-mouth marketing fueled by its passionate fan base. The company focuses on channels such as social media, affiliates, influencers, and streaming to reach its target audience and continues to rely on email as a crucial communication tool.