Handheld tech eases friction, spoiling shoppers with convenience.

The retail industry is seeking ways to reduce friction in the shopping experience, and one common area of friction is when store associates are unable to assist customers effectively. Equipping retail workers with handheld technology, such as high-quality devices connected to accurate inventory databases via reliable Wi-Fi, is the best way to eliminate this friction point. Retail workers feel more valued and are able to provide better customer service when they have access to technology they are familiar with, such as phones and tablets with simple interfaces. By reducing friction for shoppers, retail businesses can increase sales and improve customer satisfaction.