binarypublishKey Points:
- The article discusses the use of cookies by TechCrunch and its parent company, Yahoo, to provide personalized ads and measure user engagement.
- It mentions that cookies are used to authenticate users, apply security measures, and prevent spam and abuse on the site.
TechCrunch, along with its parent company Yahoo, uses cookies to provide its sites and apps to users. These cookies allow the operators to store and retrieve information from users’ devices. The purpose of using cookies is to authenticate users, apply security measures, prevent spam and abuse, and measure user engagement on the site.
If users click ‘Accept all,’ TechCrunch and its partners, including those within the IAB Transparency & Consent Framework, will use cookies and personal data such as IP address, precise location, browsing and search data to display personalized ads and content based on interest profiles. Additionally, they will use this data to measure the effectiveness of personalized ads and content, and to improve their products and services.
For users who do not wish for cookies and personal data to be used for these additional purposes, they can click ‘Reject all’. Alternatively, users can choose to customize their preferences by clicking ‘Manage privacy settings’. The article emphasizes that users have the flexibility to change their choices at any time by accessing the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on the TechCrunch sites and apps.
It is important to note that TechCrunch provides a link to their privacy policy and cookie policy, where users can find more information on how their personal data is used.
In conclusion, TechCrunch and its parent company, Yahoo, utilize cookies to enhance user experience, provide personalized ads, measure user engagement, and improve their products and services. However, users have the autonomy to manage their privacy settings and control the use of cookies and personal data on the site.
