binarypublishTLDR:
- Microsoft is rebranding its web portal, MSN, to Microsoft News.
- The change is aimed at better reflecting the company’s focus on delivering news across all its platforms.
Microsoft has announced that it is rebranding its web portal, MSN, to Microsoft News. The change comes as the company aims to better reflect its focus on delivering news across all its platforms, including web, app, and social media.
The decision to rebrand MSN as Microsoft News comes after a series of updates and improvements to the platform. Microsoft has been working on making the portal more personalized, with a focus on delivering news that is relevant to each user. The company has also been investing in partnerships with publishers and news organizations to provide a wide range of high-quality content.
According to Rob Bennett, Editor-in-Chief of Microsoft News, “We want to make it easier for people to get the news that matters to them, from the sources they trust, across all their devices.” The rebranding to Microsoft News is part of the company’s commitment to providing a seamless news experience for its users.
With the rebranding, Microsoft is also introducing a new app called Microsoft News for iOS and Android devices. The app will feature a clean and simple design, with a personalized news feed based on the user’s interests and preferences. Users will be able to easily customize their news feed by selecting topics and publications they want to follow.
In addition to the new app, Microsoft News will also be available on the web and social media platforms, including Twitter, Facebook, and LinkedIn. The company aims to reach a broader audience and provide news in a format that is easily accessible and shareable.
Microsoft News will continue to offer a mix of news articles from various publishers, as well as original content from Microsoft’s own newsroom. The platform will cover a wide range of topics, including politics, business, technology, entertainment, and sports.
The rebranding of MSN to Microsoft News is part of Microsoft’s overall strategy to focus more on content and services. The company has been investing heavily in cloud computing and enterprise software, and this move aligns with its broader vision to be a leader in the digital news industry.
In conclusion, the rebranding of MSN to Microsoft News reflects Microsoft’s commitment to delivering personalized and high-quality news across all its platforms. With the introduction of a new app and partnerships with publishers, Microsoft aims to provide a seamless news experience for its users. This move highlights Microsoft’s focus on content and services and its ambition to be a leader in the digital news industry.
