Today: Jul 27, 2024

Build a strong and profitable AI startup, the ultimate guide!

7 months ago

TLDR:

– TechCrunch is part of the Yahoo family of brands.
– When using their sites and apps, cookies are used to provide services, authenticate users, prevent spam and abuse, and measure usage.
– By accepting cookies, personalized ads and content will be displayed, and data will be used to improve products and services.
– Users have the option to reject or customize their cookie preferences.

TechCrunch, as part of the Yahoo family of brands, utilizes cookies in order to provide their sites and apps to users. These cookies, which may include similar technologies such as web storage, allow the operators of the websites and apps to store and read information from user devices. It is important to note that by using these platforms, users are agreeing to the use of cookies.

The primary purpose of these cookies is to ensure the proper functioning of the sites and apps, authenticate users, apply security measures, and prevent spam and abuse. Additionally, they are used to measure the usage and effectiveness of the sites and apps. It is essential that users understand that cookies are necessary for the optimal user experience and functionality of the platforms.

In addition to the aforementioned purposes, by clicking ‘Accept all,’ users are allowing TechCrunch and their partners, including those who are part of the IAB Transparency & Consent Framework, to use cookies and personal data for personalized advertising and content. This means that based on interest profiles, users will see ads and content that are tailored to their preferences.

Furthermore, the collected data, such as IP address, precise location, and browsing and search data, will be utilized to measure the effectiveness of these personalized ads and content. This information will also be used to develop and improve TechCrunch’s products and services. This ensures that they can continually enhance their offerings to meet the needs and preferences of their users.

However, users who do not wish to have their data used for these additional purposes have the option to click ‘Reject all.’ This will prevent TechCrunch and their partners from utilizing cookies and personal data for personalized advertising and content, as well as product and service improvements. Users can also click ‘Manage privacy settings’ to customize their choices and select specific preferences.

It is crucial to note that users have the ability to change their cookie preferences at any time. This can be done by clicking on the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links provided on TechCrunch’s sites and apps. Therefore, users have control over their privacy settings and can adjust them according to their preferences and comfort levels.

For more information on how TechCrunch uses personal data, users can refer to their privacy policy and cookie policy. These policies outline the specific details regarding the collection, usage, storage, and protection of personal data.

In summary, the use of cookies by TechCrunch and its partners is vital for the proper functioning of their sites and apps. By accepting cookies, users enable personalized ads and content, as well as contribute to the enhancement of products and services. However, users have the option to reject or customize their cookie preferences to align with their privacy preferences.