binarypublishKey Points:
- Social music marketing startup, Breakr, has raised $1.9 million in fresh capital, bringing its total funding to $8.7 million and its valuation to $20 million.
- The latest round of funding was led by Slow Ventures, the same venture capital firm that led Breakr’s previous financing round.
Social music marketing platform Breakr has raised $1.9m in fresh funding, led by Slow Ventures, to support the hiring of more talent and further development of its product. The California-based firm connects music companies, brands and creators to create programmatic marketing campaigns. It has already brought more than 30,000 influencers on board, having paid out $3.5m to creators since its $4.2m financing round in 2021. Breakr is expanding with backing from artists, brands and investors including Nas, Salesforce co-founder Marc Benioff and former TikTok CEO Kevin Mayer.
The startup operates as a three-sided marketplace, where creators submit their profiles, artists offer music, and brands access data and engagement metrics to find the perfect influencers. Breakr also helps vet for brand safety and fake followers. The company has worked with a range of artists, including Megan Thee Stallion, Future, Rick Ross, and Kanye West, as well as brands like Samsung, Billboard, and Tidal.
Breakr aims to simplify the process of influencer marketing and make it more accessible for a wider range of users in the music industry and beyond. The company is also looking to expand into other creative fields such as film and television in the future.
Key Quotes:
“Breakr wants to be the Google Ad Words, powered by creators. We believe that with underlying audience data, mass liquidity, and intelligence capabilities, it should be as easy to come into Breakr and spend $15,000 as it is to set it and forget it on Google.” – Anthony Brown, Co-founder of Breakr
My Thoughts:
This article highlights the success of Breakr, a social music marketing startup that recently raised $1.9 million in funding. The funding round was led by Slow Ventures, and it will be used to hire more talent and further develop the platform.
Breakr operates as a three-sided marketplace, connecting creators, artists, and brands to create programmatic marketing campaigns. The platform has already attracted more than 30,000 influencers and has paid out $3.5 million to creators. It has also received backing from artists like Nas and brands like Samsung and Billboard.
The co-founders of Breakr, Anthony Brown and Ameer Brown, have expressed their vision for the platform to become the “Google Ad Words, powered by creators.” They believe that with the right data and capabilities, it should be as easy for marketers to come into Breakr and spend money as it is to set up a campaign on Google.
Overall, Breakr’s success and ongoing funding highlight the growing importance of social music marketing and the potential for platforms like Breakr to streamline and democratize the influencer marketing process in the music industry and beyond.
