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6 months ago

In this article, TechCrunch, a part of the Yahoo family of brands, explains how they use cookies and similar technologies to provide their sites and apps, authenticate users, apply security measures, and measure user activity. TechCrunch also mentions that if users click “Accept all” on their cookie policy, they and their partners will use cookies and personal data to display personalized ads, measure ad effectiveness, and develop and improve their products and services.

Key points:

  • TechCrunch is part of the Yahoo family of brands.
  • Cookies are used to provide sites and apps, authenticate users, apply security measures, and measure user activity.
  • If users click “Accept all,” personalized ads and content will be displayed, ad effectiveness will be measured, and products and services will be improved.

TechCrunch emphasizes the importance of cookies in providing a seamless and personalized user experience. They mention that cookies allow websites and apps to store and read information from users’ devices, enabling them to deliver relevant content and ads based on user interests. By using cookies, TechCrunch aims to enhance user satisfaction and ensure the security of their platforms.

However, TechCrunch also respects users’ privacy preferences. They provide the option for users to reject all cookies and prevent the use of personal data for personalized ads and content. Users can also manage their privacy settings and customize their choices according to their preferences. TechCrunch assures users that they can change their choices at any time by accessing the “Privacy & cookie settings” or “Privacy dashboard” links on their sites and apps.

To learn more about how TechCrunch uses personal data, users are directed to their privacy policy and cookie policy for detailed information. These policies provide insights into the types of personal data collected, how it is used, and how users can exercise their privacy rights.

In conclusion, this article from TechCrunch highlights the use of cookies and personal data in delivering a tailored user experience. TechCrunch emphasizes the importance of cookies in providing relevant content and ads, but also respects users’ privacy preferences by offering options to reject cookies and manage privacy settings. By providing transparent information and options, TechCrunch aims to empower users to make informed decisions about their privacy and personalized experiences on their platforms.