Brandon Aversano’s Cancer Battle Inspires Newtown Startup Streamlining Gold Deals.

Brandon Aversano, who battled cancer and expensive medical bills, launched a startup called Alloy in Newtown. The app simplifies cash-for-gold transactions by allowing users to enter information about their jewelry and order a kit to mail it. The jewelry is examined by experts and an offer is made within days. Alloy focuses on scrap metal and has contracts with two major refineries. The company recently raised $800,000 and anticipates generating over $1 million in revenue. It aims to grow from five to 20 employees by the end of 2024 and expand operations to sell jewelry as well.