binarypublishAmsterdam-based femcare startup, Yoni, has raised €2.3M in an investment round led by ROM InWest, Rabobank, and Invest International. With products such as organic cotton tampons, liners, and pads, the company has seen significant growth in the femcare market with a presence of over 3,000 points of sale in the Benelux and UK. With the new funds, Yoni aims to further expand its international presence and develop innovative products.
- Yoni recently entered the German market partnering with Alnatura and Müller and plans to double down its presence in these regions under the guidance of their new CEO, Deniz Er Wiedhaup.
- Expansion plans include broadening distribution through major retail chains, focusing online growth as well as ensuring Yoni’s accessibility at offices and schools.
- Yoni saw its turnover increase by over 30% last year, which made it the fastest-growing femcare brand in Dutch retail.
- Aiming to provide chemical-free, sustainable period care products, Yoni plans to raise awareness and educate about menstruation and vaginal care.
- The company was founded in 2015 by Mariah Mansvelt Beck following a cervical cancer scare, and aims to create honest and sustainable period care products free from harmful chemicals and plastics.
- Yoni’s future plans also include the development of an over-the-counter probiotic to help balance the vaginal microbiome, which could lower the risk of UTIs, vaginal infections, and miscarriages.
This new funding will aid Yoni in realizing their ambitions in the femcare market and improve product offerings. According to Janet Nieboer, ROM InWest CEO, the company is proud to invest in an innovative company like Yoni that can make a significant difference in fem care.
