Today: Jul 22, 2024

AI Roofing Innovator drafts Proptech Marketing Whiz.

7 months ago, an AI-powered roofing start-up, has announced the appointment of Nate Smoyer as the firm’s Head of Marketing. Smoyer, a seasoned professional in proptech marketing, will develop local and national marketing initiatives for the brand. In previous roles at proptech start-ups such as Obie and Avail, Smoyer demonstrated his proficiency at leading teams, formalising marketing operations, encouraging an analytics-centred philosophy, and triggering significant engagement from channel and media partners.

  • Nate Smoyer has been appointed as the Head of Marketing for AI-powered roofing start-up,
  • Smoyer is an experienced proptech marketer. In previous roles at Obie and Avail, he demonstrated his capabilities in team leadership, marketing operations, data analytics view, and media partner engagement.
  • utilizes drones and AI technology to assess the state of roofs, reducing the costs of repair and replacements

Smoyer’s track record includes guiding two previous start-ups to Inc 5000 recognition, signifying their status as fast-growing enterprises. Additionally, Smoyer hosts Tech Nest: the Proptech Podcast, which showcases his deep-seated enthusiasm for examining the latest trends and opportunities in the real estate sector.

“I’m ready to get to work,” exclaimed Smoyer, when asked about his sentiment towards his new position. “I think my experience in proptech and building marketing programmes at the early-stage, and the technology we have at, are going to enable us to create a memorable, first-class brand.”

Nathan Mathews,’s Founder and CEO, voiced his pleasure at Smoyer’s appointment. “It’s clear he’s got the experience and passion for all things proptech marketing and we’re excited to have him lead our marketing department.” is the first and only integrated roofing company, using on-demand drone technology to conduct roof scans and AI to analyse the conditions of roofs.

About transforms the roofing sector through its digital, immediate response approach. By employing cutting-edge tech, including drones and AI, the company expands access to roofing data for homeowners and enterprises, lowers costs of roof maintenance and replacement, improves the customer experience and creates a global roofing market for industry participants. To learn more about and these recent developments, you may contact Nate Smoyer at, or visit their website at