binarypublishTechCrunch, a part of the Yahoo family of brands, has outlined its use of cookies for users of its websites and apps, including Yahoo and AOL, as well as its digital advertising service, Yahoo Advertising. The key elements of this policy include:
- By using the TechCrunch sites and apps, users accept the use of cookies to optimize their browsing experience.
- Cookies allow the operators of websites and apps like TechCrunch to store and read information from the user’s device. This is done to provide the site or app, authenticate users, apply security measures, prevent spam and abuse, and measure the use of the sites and apps.
- By clicking ‘Accept all’, users agree to let TechCrunch and its partners use cookies and personal data such as IP address, location, and browsing/search data. This data will be used to display personalised ads, measure the effectiveness of these ads and improve their products and services.
- Users who do not want TechCrunch and their partners to use cookies and personal data for these additional purposes can click ‘Reject all’.
- TechCrunch provides the option to manage privacy settings for its users. Users can change their preferences at any time by clicking on the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on the sites and apps.
- The use of personal data by TechCrunch is covered comprehensively in its privacy policy and cookie policy.
In conclusion, TechCrunch is committed to maintaining transparency with its users about its use of cookies and personal data to enhance user experience, deliver personalized advertisements, and improve its services. TechCrunch remains a part of the larger Yahoo family of brands, aligning itself with the broader privacy measures and practices of this network.
