binarypublishKey Points:
- TechCrunch is part of the Yahoo family of brands, which also includes Yahoo, AOL, and Yahoo Advertising.
- These sites and apps use cookies and similar technologies to provide their services, authenticate users, apply security measures, avoid spam and abuse, and measure user engagement.
- With user consent, these technologies are also used to personalize advertising and content, track the effectiveness of these personalized elements, and aid in product and service development.
- Users can manage their privacy settings and make changes at any time.
TechCrunch, a leading tech news and analysis platform, is part of the distinctive Yahoo family of brands. Together with other leading brands including Yahoo and AOL, TechCrunch provides the latest industry news and technological developments. They employ the use of cookies and other similar web storage technologies to optimise user experiences.
The use of cookies allows these platforms to provide their services to users efficiently, authenticating users, implementing security measures, preventing spam and abuse and accurately measuring user interaction with their sites and apps. This approach is essential in ensuring the platforms run smoothly, securely and effectively meet the needs of users.
Additionally, with users’ consent, cookies and other technologies can be utilized for more tailored purposes. These are primarily aimed at enhancing user experiences through personalization. For example, they can display personalised content and adverts based on user interest profiles. In addition, these technologies are employed to measure the impact of personalized content and advertisements, thus providing key insights into their effectiveness.
This data can be invaluable for development purposes. Through monitoring how users interact with their products and services, they can identify areas for improvement and work to develop enhanced solutions.
To respect user privacy, these measures are only implemented upon acceptance by the user. The websites provide options for users to ‘Reject All’ or ‘Manage Privacy settings’, allowing users to have control over their data and privacy. Moreover, users are given the freedom to change their choices at any time by clicking the ‘Privacy & Cookie settings’ or ‘Privacy Dashboard’ links on the platforms.
In conclusion, TechCrunch and the wider Yahoo family of brands are committed to providing quality services whilst valuing and preserving user privacy.
