binarypublishTechCrunch, part of the Yahoo family of brands, uses cookies and similar technologies such as web storage to provide various services via their websites and apps. These services include authentication of users, application of security measures, preclusion of spam and abuse, and gauging the use of their sites and apps.
- Upon clicking ‘Accept all’, the user agrees to share their personal data, such as IP address, precise location, and browsing and search data. This information is utilised to display personalised ads and content based on interest profiles, measure the effectiveness of said ads and content, and to help develop and improve TechCrunch’s products and services. This usage involves TechCrunch and its 241 partners who are part of the IAB Transparency & Consent Framework.
- Conversely, upon clicking ‘Reject all’, the user can prevent TechCrunch and its partners from using their cookies and personal data for additional purposes as mentioned above.
- ‘Manage privacy settings’ provides users with an option to customise their choices concerning data and cookie usage.
- Users can update their choices anytime using the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links found on the sites and apps of TechCrunch.
- A detailed explanation on how user’s personal data is used is provided by TechCrunch in their privacy policy and cookie policy.
Overall, this outlines how TechCrunch, like many other web entities, leverages browser cookies to enhance user experience, customise advertisements, improve its services, and importantly, maintain a secure, spam-free environment.
This policy underscores the balance digital platforms are trying to strike between personalisation and user privacy. Users should be aware of these policies and manage their settings according to their comfort levels.
