binarypublishTechCrunch, as part of the Yahoo family of brands, has detailed its usage of cookies for its digital advertising service and its sites and apps, including Yahoo and AOL. The key points of this announcement are:
- TechCrunch, owned by Yahoo, utilizes cookies technology on their sites and apps to ensure functionality, provide user authentication, apply security measures, and assess the usage of their content.
- Cookies are also used to facilitate personalized ads and content based on user interest profiles, gauge the effectiveness of such personalized content, and refine the company’s products and services.
- Through TechCrunch’s partnership with 241 members of the IAB Transparency & Consent Framework, personal data such as IP addresses, precise location data, and browsing and search data, can be utilized for these purposes.
- Users are able to manage their privacy settings, including the rejection of additional data usage, through the ‘Manage privacy settings’, ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links found on the sites and apps.
This announcement aligns with growing emphasis on transparency and user consent in digital technologies. By providing users with comprehensive information on cookie usage and offering easy access to privacy settings, TechCrunch is ensuring it maintains a user-focused approach to data privacy and advertisement personalization.
Further details regarding their cookie and privacy policy can be found on their sites and apps. Users are encouraged to familiarize themselves with these policies in order to make informed decisions about their personal data usage.
