Yoni bags €2.3M from ROM InWest, Rabobank for eco-friendly femcare.

Amsterdam-based Yoni, a sustainable femcare startup that specialises in organic cotton tampons, liners, and pads, has raised €2.3M in funding from ROM InWest, Rabobank, Invest International, and existing angel investors. The new capital will be used to speed up the company’s international expansion and brand-building activities, and to continue researching how to further improve product offerings. With over 3,000 points of sale in the UK and the Benelux region, Yoni recently expanded into Germany in partnership with Alnatura and Müller. The company plans to increase its presence across these regions, focusing on Germany in 2024.

• Yoni plans to double its presence in its existing markets, focusing particularly on Germany in 2024.
• The company’s turnover increased by over 30 per cent last year, making it the fastest-growing femcare brand in Dutch retail.
• A part of the company’s growth strategy involves increasing distribution within major retail chains, online growth, and ensuring Yoni’s products are accessible in offices and schools.
• Yoni’s products are sustainable and free from plastic and harmful chemicals, providing women with comfortable and leak-free periods.
• In the next three years, Yoni aims to develop an over-the-counter probiotic to balance the vaginal microbiome, reducing the risk of UTIs, vaginal infections, and miscarriages.

Yoni was founded by Mariah Mansvelt Beck after her personal experience of a cervical cancer scare. The company produces sustainable period products, such as tampons, pads, and liners, which are free from artificial absorbents, plastic films, and perfumes. Yoni collaborated with the Vrije Universiteit of Amsterdam, among others, in 2022. The company continues to work on and further develop its award-winning menstrual underwear to offer a more sustainable and comfortable solution for light urine loss.

According to the Rabobank Startup & Scale-up team, “Yoni stands out as an innovative and sustainable pioneer in the femcare market. We are pleased that we can contribute to the (international) growth plans that Yoni has in mind with scale-up financing.”