binarypublishAmsterdam-based femcare startup Yoni has raised €2.3 million in a funding round involving ROM InWest, Rabobank, Invest International, and existing angel investors. The company specialises in the production of organic cotton tampons, liners, and pads.
- Yoni plans to utilise the latest capital infusion for international expansion, brand-building and further innovative research to improve its product offerings.
- Yoni already has over 3,000 points of sale in the Benelux, the UK, and recently entered the German market in partnership with Alnatura and Müller.
- Under new CEO Deniz Er Wiedhaup, the company aims to double its presence in these regions, with a specific focus on expanding in Germany in 2024.
- The expansion strategy also involves online growth and making Yoni products accessible at schools and offices.
- Last year, the company’s turnover increased by over 30%, making Yoni the fastest-growing femcare brand in Dutch retail.
Yoni was founded by Mariah Mansvelt Beck in 2015 during a cervical cancer scare. The company produces sustainable menstrual hygiene products that are free from plastic and harmful chemicals, such as tampons, pads, liners, and period underwear. In 2022, the company collaborated with the Vrije Universiteit of Amsterdam to develop an over-the-counter probiotic to balance the vaginal microbiome, aiming to reduce issues like UTIs, vaginal infections, and miscarriages.
The Rabobank Startup & Scale-up team expressed enthusiasm for Yoni’s mission, remarking that Yoni stands out as a sustainable and innovative pioneer in the market for female care products.
Janet Nieboer, CEO of ROM InWest, echoed this sentiment, stating that they were proud to help Yoni realize their ambitions and believe them to be an innovative company that will make a significant difference in femcare.
