TLDR

• Software startup Fullcast is relocating to Salt Lake City after raising $34 million in funding
• Former Simplus executives have invested $8 million into the company and will join as the leadership team

Fullcast, a software startup that specializes in managing and automating revenue-generating operations, has been acquired and is moving its headquarters from Seattle to Salt Lake City. The company has raised $34 million in funding and plans to take an active mergers and acquisitions strategy by acquiring other go-to-market companies and merging them into its platform. Ryan Westwood, the co-founder and former CEO of Simplus, is now the CEO of Fullcast and is joined by former Simplus executives Isaac Westwood, Amy Cook, and Lance Evanson. The original founders of Fullcast, Dharmesh Singh and Bala Balabaskaran, will remain at the company as chief customer officer and chief technology officer, respectively. The funding round was led by existing backer Epic Ventures and included other venture capital firms such as Companyon Ventures and Firsthand Alliance.

Fullcast was originally founded in 2017 and raised $7.5 million in previous funding rounds. The company plans to continue operating in the Seattle area with the original founders, while the sales operations and headquarters will be relocated to Salt Lake City. Ryan Westwood has previous experience as the CEO and chairman of PcCareSupport and is currently the chairman of Provar and Lumary. Simplus, which was co-founded by Ryan Westwood in 2014, was sold to Infosys for $250 million in 2020.

Overall, the acquisition of Fullcast and its relocation to Salt Lake City represents a significant move for the company as it looks to expand its sales operations and continue growing in the software market. The new funding round will provide the company with additional resources to pursue its M&A strategy and further develop its platform.