New affiliate marketing startup Look Steal Inc has been launched by Tim Fujio, the founder and editor-in-chief of Setting Mind Media. The Toronto-based company aims to democratise affiliate marketing by providing a platform where creators, regardless of their follower count or engagement metrics, can partner with fashion brands. Fujio hopes the new startup will build a platform unlike any other, using innovative technologies and strategic partnerships. Look Steal Inc aims to empower both everyday individuals and micro-influencers to monetise their user-generated content in the fashion niche on social media. The new company aims to address the flaws and biases of established affiliate marketing platforms by removing rigid criteria such as follower count, which hinder opportunities for aspiring influencers and content creators to collaborate with brands.