Puck scores big with debut of sports vertical and journalist John Ourand.

Buzzy digital media startup Puck is expanding into the sports industry by launching a sports vertical and hiring veteran journalist John Ourand to lead it. Ourand has spent 18 years at Sports Business Journal, where he covered the intersection of sports and business. Puck sees a considerable business opportunity in the sports sector, which is worth a half trillion dollars. The publication, which is primarily powered by subscriptions and advertising revenue, aims to provide readers with insight into the media, technology, and politics sectors. Puck has gained attention in the industry with its scoops and buzzy stories and has raised $13 million in funding. With its new sports vertical, Puck aims to make sense of the industrial changes, deal flow, and dominant characters in the sports industry.